Many businesses operate on a model which focuses on an existing market and then attempts to win customers from competitors, cutting costs and improving the sales pitch when compared to the existing businesses, but essentially selling the same thing to people already convinced. Success is measured not on how much profit is generated, but on how much of the market has been won when compared to the previous year, and against the competition. However entrepreneurial businesses typically focus on the many people who are not already interested in the products which competitors are selling. They attempt to understand what these people want and find a product or service that will meet their needs. The existing companies believe that they cannot afford to take this approach as they might simultaneously lose existing customers and fail to gain new ones. However they don’t want to be beaten by the entrepreneurs so with their existing competitors they conspire to make the market difficult to enter by entrepreneurs who might in any event take their customers. It is for this reason that many businesses actually welcome regulations, despite the cost of these to their customers. The rules can be manipulated to ensure that the market is kept closed to entrepreneurs who potentially put all the existing suppliers at risk, yet lack the influence to be able to control the regulation rules like the big players can.
In Politics the impact of Parties such as the Greens, UKIP, and the Independence referendum in Scotland have all shown to differing degrees how new, first time voters can be attracted to their manifestos or campaigns. Yet that is scratching the surface of those currently not persuaded that voting is for them, irrespective of which Party is claiming to be best. At the last General Election more people did not vote, than voted for the Conservative Party who gained most seats. Had all of these people chosen to vote, the result could have been very different. The incentive for these people to vote may need to some very different options to those currently on offer, so the outcome may have been a new form of Politics actually transforming our nation. We may have seen some of the public pressure that the Prime Minister has brought to bear over the TV debates, that is simply the surface evidence of how important this form of scrutiny is. Behind the scenes all of the parties and their powerful supporters (including those that advertise on the commercial TV stations) will have been working tirelessly using enormous resources to get the outcome they desired. The current proposal for a 7 way debate could easily be overturned.
It is my view that we would all benefit from even more new entrants into the tired Political landscape. The Greens and UKIP may be relatively new, however they have both been around for about 20 years. If we wanted to shake up the system, voting for a small party could achieve this, but even more if a small number of credible Independents stood, that would really disturb the current Parties. However the challenge for Independents or the smaller groups such as the NHA Party is immense. I believe that this election really is the most important for a Generation, but its importance depends on us doing what we have never done before.