Its a great day for you to choose to go to a micro or small business rather than a medium or large business. The benefit for you is that your purchase or contract will have a much more significant impact on the micro or small business and so you are likely to get a much more positive response. However the benefit for these businesses at the beginning of a challenging year is that they will be able to grow their trading arrangements, they will be put in a better position to recruit new people or better pay their existing people. This is not about paying better returns for their shareholders or rewarding their directors, partly because most of these companies don’t have shareholders and their directors are also their workers.